Case Study: B Lab Australia and New Zealand
Creating procurement pathways for impactful businesses
B Lab is the certifying body in Australia and New Zealand for B Corps, or ‘Benefit Corporations’— companies that meet rigorous standards of social and environmental performance, accountability, and transparency.
B Lab goes beyond that too–they’re a driving force to improve the entire economic system by addressing barriers that prevent businesses from addressing the world’s stickiest challenges.
B Lab wanted to understand how they could advocate and enable corporates and governments to procure their goods and services from B Corps. Purpose Made worked in partnership with Point Advisory.
Social procurement is when organisations buy goods or services that generate positive value for society.
- How could B Lab support B Corps to win more work from corporate and governments?
- How can it help B Corps demonstrate the value proposition of their social and environmental impact?
- How could it catalyse change in the system to encourage more social procurement?
Alongside Point Advisory, Purpose Made conducted interviews with existing B Corps to understand their challenges in demonstrating their impact to businesses and corporates as well as from buyers to identify their needs and desires.
In parallel, the team conducted research to ensure the solutions design was custom-fit to the organisation and aligned with the broader system.